Vivendi Universal Games - 12,000 square feet of excitement


The annual E3 Expo is one of the most over-the-top shows anywhere. And Vivendi Universal Games is one of the premier exhibits at E3. A massive 100x120', the big challenge is to demonstrate 6-10 game titles across three major brand areas without cluttering the visual field beyond reason. Our solution was to give each major game title its own highly-identified area using tall, elegant landmark towers. A pair of smaller entry towers highlighted the featured titles inside. Colorful graphics and game demo kiosks provided a clear choice and easy access to the new games. Two mammoth LED video screens - one comprising an entry arch - immersed attendees in visuals and soundtrack from the actual games. An invitation-only theater experience highlighted the upcoming Scarface game title.

From the elegant (and massive) main reception structure above, to the darker world of 50Cent, each area in the Vivendi booth had its own flavor, lighting and specific game demo stations, some complete with lounge and merchandise displays. Two large meeting rooms off the show floor completed this successful project - our sixth consecutive for VUGames at E3.

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