Freestyle needed something quite different from the normal exhibit design solution. Their watch products are small and the booth needed to have a presence all on its own. The all-white walls featured gentle curves inspired by the Freestyle logo shape, and translated into the graphics on the inside and outside of the booth. A semi-private waiting area outside the main entrance provides a spot for buyers to wait for their appointments and a pair of plasma screens play a continuous loop of Freestyle’s promotional video. Workstation desks on the inside allow their complete watch line to be visible through the transparent desk tops for the intensive presentation/order placing customer meetings.